What’s In A Name: “Semantic satiation” and the art of choosing a perfect company name

This post really struck home with me. I agonized for months on what to name this blog until the day I heard the “blue paint” riddle. Suddenly I had my name, but there was still that “Is this going to make any sense?” fear. According to this eventually readers won’t even think of a Sherman Williams can when reading it. Very interesting.

By the way, the name “Virgin” still gives me a brief pause, regardless of how big Branson’s empire has grown.

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